Targeted Marketing Campaign

Description

Objective: Generate leads from a chosen customer demographic/psychographic/geographic group with a goal for them to take a specific action(s).

Understanding Pricing: 

Total Marketing Work Budget + Ad Spend (Example $1,200 for 12 weeks of ads at $100 each)

Campaign Overview:

Stage 1: Awareness and Engagement

• Promotional Video: Create a captivating short video showcasing the vision. $900 (Price can vary depending on the cost of stock videos) https://mdesignsmarketing.com/operations_manual/product/social-media-videos/

• Introduction Email Newsletter: Launch an email introducing the project to targeted audience, emphasizing the opportunity, including a link to the promotional video. $150 https://mdesignsmarketing.com/operations_manual/product/email-designs/

 

Stage 2: Lead Generation Funnels

• Landing Page: Develop a dedicated landing page detailing the opportunities, project scope, and potential benefits to the customer. $200 https://mdesignsmarketing.com/operations_manual/product/website-management-package-new-for-2020/
  • Optional Special Campaign Domain (extra probably $29/year)
  • Informational Packet(s) to download $200
• Dedicated Lead Flow Forms: – Collects Name, Email, Phone Number 
• Automatic Email Blast Confirmation: and Delivery of interesting information to begin to unpack the opportunity. $40  https://mdesignsmarketing.com/operations_manual/product/email-designs/

Stage 3: Targeted Advertising

• 24 Unique Social Media Graphics: (12 A/B Sets) Graphics for the advertisements. $600

https://mdesignsmarketing.com/operations_manual/product/branded-pictures/

• Paid Facebook/Instagram Ads: Implement a series of 12 weekly ads targeting customer, focusing on the exclusive opportunity.
  • A/B Testing: Each week, test different ad variations to optimize performance and refine targeting, concentrating on the most engaged audience segments.
  • $100 weekly Ad Budget Not included and to be paid directly by client.

Stage 4: Follow-Up and Nurturing

• Email Follow-Up Series: (12 count) Create a series of follow-up emails providing additional information on the process, success stories from similar projects, and invitations to engage further. Each email will include links to the landing page and promotional video. $420  https://mdesignsmarketing.com/operations_manual/product/email-designs/
• Phone Call Follow-Ups: Schedule follow-up calls for all leads generated. Team members will be trained to effectively communicate the investment opportunity of building a full housing development, answer questions, and foster relationships. (includes up to 125 Calls) $250

https://mdesignsmarketing.com/operations_manual/product/call-blocks-lead-research-crm-updating-sales-tracking-weekly-payment/

Stage 5: Engagement and Print Materials

• Mail Print Materials: For leads who express interest during follow-ups, send high-quality brochures or postcards that include QR codes linking to the landing page. These materials will provide tangible information about the investment opportunity in 3D printed housing developments. (Includes 6 Pieces) $600 *Printing, Envelopes, Postage costs extra* 

Engagement Response Strategy:

1. High Engagement (Clicks and Inquiries):
   • Immediate Follow-Up: Send a personalized email thanking them for their interest, including additional resources and inviting them to schedule a call for further discussion. $40
   • Online Scheduler: Even with fully open availability, this helps hold prospects accountable to show up, can make it as open as you like. $100
   • Phone Call: Follow up with a phone call within 24-48 hours to discuss their interest and answer any questions.
2. Moderate Engagement (Video Views, Link Clicks):
   • Targeted Email: Send a follow-up email highlighting key benefits and include testimonials or case studies. $40
   • Optional Invitation to Engage: Offer a webinar or Q&A session focused on the process and benefits of the product or service. (Needs to be developed, Pricing may vary depending on scope could be pre-recorded)
3. Low Engagement (Limited Interactions):
   • Re-engagement Campaign: Send an email with compelling subject lines and new content, such as recent success stories or additional project details. $40
   • Social Media Retargeting: Implement retargeting ads on social media to remind them of the opportunity with fresh messaging. (ad cost is extra)

Implementation Timeline:

• Weeks 1-3: Develop promotional video
• Week 4: Email content, and landing page
• Weeks 5-17: Launch weekly Facebook ads, implement A/B testing, 
• Ongoing: Mail print materials, and conduct follow-up calls and email campaigns to engaged leads and monitor performance, refine strategies, and report on lead generation results. (Limited follow up/reporting included to set in place routine, plus some automation. Seperate pricing needed for a continuing basis after 3 months from start date.)

Expected Outcomes:

• Attract individuals interested.
• Build a network of potential customers.
• Increase awareness of the opportunity within the target audience.