Marketing Plan

Description

Marketing Plans lay the groundwork for how you will promote, what you will charge, where you will sell, and even can influence new product or service offerings to meet the needs of your best customers. Your current customers are your best asset. It is worth getting to know them well enough to serve them in a meaningful way. With a solid vision of your best customers’ needs, the current internal and external environment, and your marketing goals, you can create a plan which will help you to acquire both new customers, and increase the average order size, or frequency of purchasing of your current customers.

Goals are set that the marketing plan seeks to accomplish by setting smaller objectives that support the goals coming into fruition. In order to accomplish the objectives, we will develop a tactical list that includes all of the action items required to carry out the plan.

After your plan is complete, you may continue to work with us and plan progress is tracked and reported quarterly, where together we can make adjustments to the tactics, objectives or even goals over time as new opportunities and threats emerge or as new strengths are developed or weaknesses overcome.

Scheduled Quarterly Beginning Jan 1st, April 1st, July 1st and October 1st:

Week 1 – Situation Analysis

Week 2 – SWOT review and Written Goals (General & For Marketing with Timelines and Budgets)

Week 3 – Strategic Objective(s) 

Week 4 – Customer(s) and Lifetime Value

Week 5 – STP – Segment, Target, Position

Week 6 – Messaging

Week 7 – Assets (discussion, Assets not included)

Week 8 – Tactics & Measurement

Week 9 – Tactics & Measurement

Week 10 – Tactics & Measurement

Week 11 – Tactics & Measurement

Week 12 – Tactics & Measurement

1 Week for make-up.