{"id":3260,"date":"2024-10-23T19:01:42","date_gmt":"2024-10-23T19:01:42","guid":{"rendered":"https:\/\/mdesignsmarketing.com\/operations_manual\/?post_type=product&#038;p=3260"},"modified":"2024-10-24T14:00:34","modified_gmt":"2024-10-24T14:00:34","slug":"single-campaign","status":"publish","type":"product","link":"https:\/\/mdesignsmarketing.com\/operations_manual\/product\/single-campaign\/","title":{"rendered":"Targeted Marketing Campaign"},"content":{"rendered":"<p><b>Objective: <\/b><span style=\"font-weight: 400;\">Generate leads from a chosen customer demographic\/psychographic\/geographic group with a goal for them to take a specific action(s).<\/span><\/p>\n<p><b>Understanding Pricing:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Total Marketing Work Budget<\/span><span style=\"font-weight: 400;\"> + Ad Spend (Example $1,200 for 12 weeks of ads at $100 each)<\/span><\/p>\n<p><b>Campaign Overview:<\/b><\/p>\n<p><b>Stage 1: Awareness and Engagement<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promotional Video:<\/b><span style=\"font-weight: 400;\"> Create a captivating short video showcasing the vision. <\/span><span style=\"font-weight: 400;\">$900<\/span><span style=\"font-weight: 400;\"> (Price can vary depending on the cost of stock videos) <\/span>https:\/\/mdesignsmarketing.com\/operations_manual\/product\/social-media-videos\/<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Introduction Email Newsletter:<\/b><span style=\"font-weight: 400;\"> Launch an email introducing the project to targeted audience, emphasizing the opportunity, including a link to the promotional video. <\/span><span style=\"font-weight: 400;\">$150 <\/span><span style=\"font-weight: 400;\">https:\/\/mdesignsmarketing.com\/operations_manual\/product\/email-designs\/<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Stage 2: Lead Generation Funnels<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing Page:<\/b><span style=\"font-weight: 400;\"> Develop a dedicated landing page detailing the opportunities, project scope, and potential benefits to the customer. <\/span><span style=\"font-weight: 400;\">$200<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">https:\/\/mdesignsmarketing.com\/operations_manual\/product\/website-management-package-new-for-2020\/<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Optional Special Campaign Domain (extra probably $29\/year)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Informational Packet(s) to download <\/span><span style=\"font-weight: 400;\">$200<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated Lead Flow Forms:<\/b><span style=\"font-weight: 400;\"> &#8211; Collects Name, Email, Phone Number\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatic Email Blast Confirmation:<\/b><span style=\"font-weight: 400;\"> and Delivery of interesting information to begin to unpack the opportunity. <\/span><span style=\"font-weight: 400;\">$40<\/span> <span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">https:\/\/mdesignsmarketing.com\/operations_manual\/product\/email-designs\/<\/span><\/li>\n<\/ul>\n<p><b>Stage 3: Targeted Advertising<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>24 Unique Social Media Graphics: <\/b><span style=\"font-weight: 400;\">(12 A\/B Sets) Graphics for the advertisements. <\/span><span style=\"font-weight: 400;\">$600<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">https:\/\/mdesignsmarketing.com\/operations_manual\/product\/branded-pictures\/<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Facebook\/Instagram Ads:<\/b><span style=\"font-weight: 400;\"> Implement a series of 12 weekly ads targeting customer, focusing on the exclusive opportunity.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>A\/B Testing:<\/b><span style=\"font-weight: 400;\"> Each week, test different ad variations to optimize performance and refine targeting, concentrating on the most engaged audience segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">$100 weekly <\/span><b>Ad Budget Not included and to be paid directly by client<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Stage 4: Follow-Up and Nurturing<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Follow-Up Series:<\/b><span style=\"font-weight: 400;\"> (12 count) Create a series of follow-up emails providing additional information on the process, success stories from similar projects, and invitations to engage further. Each email will include links to the landing page and promotional video. <\/span><span style=\"font-weight: 400;\">$420<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">https:\/\/mdesignsmarketing.com\/operations_manual\/product\/email-designs\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Phone Call Follow-Ups:<\/b><span style=\"font-weight: 400;\"> Schedule follow-up calls for all leads generated. Team members will be trained to effectively communicate the investment opportunity of building a full housing development, answer questions, and foster relationships. (includes up to 125 Calls) <\/span><span style=\"font-weight: 400;\">$250<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">https:\/\/mdesignsmarketing.com\/operations_manual\/product\/call-blocks-lead-research-crm-updating-sales-tracking-weekly-payment\/<\/span><\/p>\n<p><b>Stage 5: Engagement and Print Materials<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mail Print Materials:<\/b><span style=\"font-weight: 400;\"> For leads who express interest during follow-ups, send high-quality brochures or postcards that include QR codes linking to the landing page. These materials will provide tangible information about the investment opportunity in 3D printed housing developments. (Includes 6 Pieces) <\/span><span style=\"font-weight: 400;\">$600<\/span><span style=\"font-weight: 400;\"> *Printing, Envelopes, Postage costs extra*\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Engagement Response Strategy:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High Engagement (Clicks and Inquiries):<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Immediate Follow-Up:<\/b><span style=\"font-weight: 400;\"> Send a personalized email thanking them for their interest, including additional resources and inviting them to schedule a call for further discussion. $40<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Online Scheduler:<\/b><span style=\"font-weight: 400;\"> Even with fully open availability, this helps hold prospects accountable to show up, can make it as open as you like. $100<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Phone Call:<\/b><span style=\"font-weight: 400;\"> Follow up with a phone call within 24-48 hours to discuss their interest and answer any questions.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moderate Engagement (Video Views, Link Clicks):<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Targeted Email:<\/b><span style=\"font-weight: 400;\"> Send a follow-up email highlighting key benefits and include testimonials or case studies. $40<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Optional Invitation to Engage:<\/b><span style=\"font-weight: 400;\"> Offer a webinar or Q&amp;A session focused on the process and benefits of the product or service. (Needs to be developed, Pricing may vary depending on scope could be pre-recorded)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low Engagement (Limited Interactions):<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Re-engagement Campaign:<\/b><span style=\"font-weight: 400;\"> Send an email with compelling subject lines and new content, such as recent success stories or additional project details. $40<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Social Media Retargeting:<\/b><span style=\"font-weight: 400;\"> Implement retargeting ads on social media to remind them of the opportunity with fresh messaging. (ad cost is extra)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><b>Implementation Timeline:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weeks 1-3:<\/b><span style=\"font-weight: 400;\"> Develop promotional video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Week 4:<\/b><span style=\"font-weight: 400;\"> Email content, and landing page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weeks 5-17:<\/b><span style=\"font-weight: 400;\"> Launch weekly Facebook ads, implement A\/B testing,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ongoing:<\/b><span style=\"font-weight: 400;\"> Mail print materials, and conduct follow-up calls and email campaigns to engaged leads and monitor performance, refine strategies, and report on lead generation results. (Limited follow up\/reporting included to set in place routine, plus some automation. Seperate pricing needed for a continuing basis after 3 months from start date.)<\/span><\/li>\n<\/ul>\n<p><b>Expected Outcomes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract individuals interested.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a network of potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase awareness of the opportunity within the target audience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objective: Generate leads from a chosen customer demographic\/psychographic\/geographic group with a goal for them to take a specific action(s). Understanding Pricing:\u00a0 Total Marketing Work Budget + Ad Spend (Example $1,200 for 12 weeks of ads at $100 each) Campaign Overview: Stage 1: Awareness and Engagement Promotional Video: Create a captivating short video showcasing the vision. $900 (Price can vary depending on the cost of stock videos) https:\/\/mdesignsmarketing.com\/operations_manual\/product\/social-media-videos\/ Introduction Email Newsletter: Launch an email introducing the project to targeted audience, emphasizing the opportunity, including a link to the promotional video. $150 https:\/\/mdesignsmarketing.com\/operations_manual\/product\/email-designs\/ &nbsp; Stage 2: Lead Generation Funnels Landing Page: Develop a dedicated landing page detailing the opportunities, project scope, and potential benefits to the customer. $200\u00a0https:\/\/mdesignsmarketing.com\/operations_manual\/product\/website-management-package-new-for-2020\/ Optional Special Campaign Domain (extra probably $29\/year) Informational Packet(s) to download $200 Dedicated Lead Flow Forms: &#8211; Collects Name, Email, Phone Number\u00a0 Automatic Email Blast Confirmation: and Delivery of interesting information to begin to unpack the opportunity. $40 \u00a0https:\/\/mdesignsmarketing.com\/operations_manual\/product\/email-designs\/ Stage 3: Targeted Advertising 24 Unique Social Media Graphics: (12 A\/B Sets) Graphics for the advertisements. $600 https:\/\/mdesignsmarketing.com\/operations_manual\/product\/branded-pictures\/ Paid Facebook\/Instagram Ads: Implement a series of 12 weekly ads targeting customer, focusing on the exclusive opportunity. A\/B Testing: Each week, test different ad variations to optimize performance and refine targeting, concentrating on the most engaged audience segments. $100 weekly Ad Budget Not included and to be paid directly by client. Stage 4: Follow-Up and Nurturing Email Follow-Up Series: (12 count) Create a series of follow-up emails providing additional information on the process, success stories from similar projects, and invitations to engage further. Each email will include links to the landing page and promotional video. $420\u00a0\u00a0https:\/\/mdesignsmarketing.com\/operations_manual\/product\/email-designs\/ Phone Call Follow-Ups: Schedule follow-up calls for all leads generated. Team members will be trained to effectively communicate the investment opportunity of building a full housing development, answer questions, and foster relationships. (includes up to 125 Calls) $250 https:\/\/mdesignsmarketing.com\/operations_manual\/product\/call-blocks-lead-research-crm-updating-sales-tracking-weekly-payment\/ Stage 5: Engagement and Print Materials Mail Print Materials: For leads who express interest during follow-ups, send high-quality brochures or postcards that include QR codes linking to the landing page. These materials will provide tangible information about the investment opportunity in 3D printed housing developments. (Includes 6 Pieces) $600 *Printing, Envelopes, Postage costs extra*\u00a0 Engagement Response Strategy: High Engagement (Clicks and Inquiries): Immediate Follow-Up: Send a personalized email thanking them for their interest, including additional resources and inviting them to schedule a call for further discussion. $40 Online Scheduler: Even with fully open availability, this helps hold prospects accountable to show up, can make it as open as you like. $100 Phone Call: Follow up with a phone call within 24-48 hours to discuss their interest and answer any questions. Moderate Engagement (Video Views, Link Clicks): Targeted Email: Send a follow-up email highlighting key benefits and include testimonials or case studies. $40 Optional Invitation to Engage: Offer a webinar or Q&amp;A session focused on the process and benefits of the product or service. (Needs to be developed, Pricing may vary depending on scope could be pre-recorded) Low Engagement (Limited Interactions): Re-engagement Campaign: Send an email with compelling subject lines and new content, such as recent success stories or additional project details. $40 Social Media Retargeting: Implement retargeting ads on social media to remind them of the opportunity with fresh messaging. (ad cost is extra) Implementation Timeline: Weeks 1-3: Develop promotional video Week 4: Email content, and landing page Weeks 5-17: Launch weekly Facebook ads, implement A\/B testing,\u00a0 Ongoing: Mail print materials, and conduct follow-up calls and email campaigns to engaged leads and monitor performance, refine strategies, and report on lead generation results. (Limited follow up\/reporting included to set in place routine, plus some automation. Seperate pricing needed for a continuing basis after 3 months from start date.) Expected Outcomes: Attract individuals interested. Build a network of potential customers. Increase awareness of the opportunity within the target audience. &nbsp;<\/p>\n","protected":false},"featured_media":3262,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"product_brand":[],"product_cat":[48,37,43,41,68,84,44,32,87,66,83,67,49,34],"product_tag":[],"class_list":{"0":"post-3260","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-consulting","7":"product_cat-email","8":"product_cat-email-marketing","9":"product_cat-graphic-design","10":"product_cat-graphic-design-editing","11":"product_cat-live-sales-marketing","12":"product_cat-marketing","13":"product_cat-packages","14":"product_cat-phone-calls","15":"product_cat-social-media","16":"product_cat-super-marketer-management-plan","17":"product_cat-video","18":"product_cat-web-design-and-development","19":"product_cat-website-building","21":"first","22":"outofstock","23":"taxable","24":"shipping-taxable","25":"product-type-variable"},"_links":{"self":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product\/3260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/comments?post=3260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/media\/3262"}],"wp:attachment":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/media?parent=3260"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product_brand?post=3260"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product_cat?post=3260"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product_tag?post=3260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}