{"id":2810,"date":"2023-04-15T16:05:06","date_gmt":"2023-04-15T16:05:06","guid":{"rendered":"https:\/\/mdesignsmarketing.com\/operations_manual\/?post_type=product&#038;p=2810"},"modified":"2024-10-11T17:04:12","modified_gmt":"2024-10-11T17:04:12","slug":"target-customer-research","status":"publish","type":"product","link":"https:\/\/mdesignsmarketing.com\/operations_manual\/product\/target-customer-research\/","title":{"rendered":"Target Customer Research"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Customer(s) and Lifetime Value<\/span><\/p>\n<p><span style=\"font-weight: 400;\">STP &#8211; Segment, Target, Position<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2981<\/span> <span style=\"font-weight: 400;\">Customer Segments (All Buyers)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2981<\/span> <span style=\"font-weight: 400;\">Location<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2981<\/span> <span style=\"font-weight: 400;\">Demo\/Psycho<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2981<\/span> <span style=\"font-weight: 400;\">Target Audience (Best Buyers)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>Includes a 1 hour session to setup and define the target personas<\/li>\n<li>Includes research using at least 3 resources of information per fact we find.<\/li>\n<li>We will develop marketing questions and create a report with the answers and conclusions for use in targeted marketing.<\/li>\n<li>We will determine the number of initial targets and create a list of some examples of best buyers with contact information\/website or whatever is available. Total of 50 max groups, individuals or neighborhoods per quarter included in setup. If there are 5 target audiences you would get 10 of each to start you off. (for pick 4 you would recieve 50 for the quarter.)<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"product_brand":[],"product_cat":[48,44,32,54,53],"product_tag":[],"class_list":{"0":"post-2810","1":"product","2":"type-product","3":"status-publish","5":"product_cat-consulting","6":"product_cat-marketing","7":"product_cat-packages","8":"product_cat-pick-four","9":"product_cat-monthly-quarterly-packages","11":"first","12":"instock","13":"virtual","14":"taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product\/2810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/comments?post=2810"}],"wp:attachment":[{"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/media?parent=2810"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product_brand?post=2810"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product_cat?post=2810"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/mdesignsmarketing.com\/operations_manual\/wp-json\/wp\/v2\/product_tag?post=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}