What are Black Hat Techniques?   When a browser such as Google or Bing is used to search for a specified result, the search engine is not exactly searching the internet, instead, it is searching an index it has created by crawling the web previously and indexing all the information. Because of this, website authors use search engine optimization (also known as SEO for short) techniques. Using search engine optimization allows the browser to understand the information it has sorted through, and better organize this information for the purpose of someone searching for something to find, efficiently. An example would…

No Call No Shows/Last Minute Cancels: Missed meetings will be charged at full price if it is a no-call-no-show, or if the meeting is canceled within 15 minutes of the start time or after it has begun. If this is a complimentary meeting “Full Price” will be $55 on your next bill, or adjustment to your customer account wallet. Cancellations with less than 24 hours notice: Whether or not the appointment is paid or complimentary if you cancel a scheduled and confirmed appointment without 24 hours notice there will be a $25 missed appointment fee added to your next bill…

People with disabilities can not always access the web the same way that people without disabilities can. For this reason, the Americans with Disability Act (or ADA for short) requires that websites of companies that have at least 15 employees and operate for at least 20 weeks in a year must properly accommodate people with disabilities, or face a potential fine of as much as $30,000. A good rule of thumb to follow in order to make sure your website is accessible and compliant is to follow the Web Content Accessibility Guidelines (or WCAG for short). The Web Content Accessibility…

When a web page is created, the content being displayed is set up in a certain order for the purpose of keeping the structure organized. It can easily be noticed that the organization of a web page changes when a person is using a tablet or smartphone. This is because every section of a web page contains mark-up and styling telling the browser how to display the site including which section should be shown first, and what should be eliminated, or added depending on the situation. Responsive design takes into consideration data such as screen width then had a variety…

We recommend the following steps to help keep your account secure. 1. It will say “reset password” on Facebook, Twitter, Pinterest, etc. Click “reset password”, the website will prompt you for a code, you will then be sent an email containing that code, that you will enter on the platform’s website. You will then be logged in after you enter the code. 2. Provide a phone number or email address on the platform’s website, where it can be used to recover your account for security purposes, such as if you get locked out of your account, you can enter your…

Absolute Links When a user searches the internet for a specific website, they will often use an absolute link. An absolute link is a link that uses an http request in order to instantly search through the world wide web for a specific (or absolute) address or URL. Absolute links can be used from any webpage across the internet, rather than just stay relative to a specific page. Example of Absolute Links… https://website/blog Relative Links Most websites use navigation bars at the top, side, or maybe even bottom of their webpages, as well as other buttons on said website. It…

Whether it is known to most or not, the most important thing someone can do to make their website appear closer to the top of more user’s search bars is to simply make it neat. Search engines search through content with what is called a crawler. A search engine crawler quickly scans through countless web pages in mere moments; while the crawler scans these articles it tends to favor websites with neatly organized web pages. For this reason, steadily organized structures of a website’s pages are important to not only the appeal to a customer but also to the appeal…

The two key components to keeping your brand relevant, above the competition, and your customers happy in social media are social monitoring and social listening. These useful ways to gain insight on what people are saying about your brand work together, but are two different things. Social monitoring is a look at all the data from your metrics, and social listening provides the mood behind this data. It’s about what the customers are feeling that is leading to the metrics results, such as the engagement rate and brand mentions. Social monitoring consists of metrics such as these: ● Brand mentions…