What are Black Hat Techniques? When a browser such as Google or Bing is used to search for a specified result, the search engine is not exactly searching the internet, instead, it is searching an index it has created by crawling the web previously and indexing all the information. Because of this, website authors use search engine optimization (also known as SEO for short) techniques. Using search engine optimization allows the browser to understand the information it has sorted through, and better organize this information for the purpose of someone searching for something to find, efficiently. An example would…