Whether it is known to most or not, the most important thing someone can do to make their website appear closer to the top of more user’s search bars is to simply make it neat. Search engines search through content with what is called a crawler. A search engine crawler quickly scans through countless web pages in mere moments; while the crawler scans these articles it tends to favor websites with neatly organized web pages. For this reason, steadily organized structures of a website’s pages are important to not only the appeal to a customer but also to the appeal…

The two key components to keeping your brand relevant, above the competition, and your customers happy in social media are social monitoring and social listening. These useful ways to gain insight on what people are saying about your brand work together, but are two different things. Social monitoring is a look at all the data from your metrics, and social listening provides the mood behind this data. It’s about what the customers are feeling that is leading to the metrics results, such as the engagement rate and brand mentions. Social monitoring consists of metrics such as these: ● Brand mentions…